Key features to consider on your website
Buying into e-commerce
Before buying an e-commerce software package, check that it has the following features:
Most packages will provide a 'shopping trolley' or 'shopping cart' facility in which the customer's purchases can be stored while they continue browsing for other products. At the end of the visit the customer enters a 'checkout' page, where they confirm the purchases in the trolley, and then pay. You will also want to ensure that some form of secure payment facility is included.
These have to work faultlessly. Web users often order online because they expect the process to be quick and easy. Hence it is imperative that they are not expected to go back into order forms, start the process again, or have to follow up their online order.
What's new
A 'What's New' section can apply to firm news, new products or improvements in existing products and services. Many successful websites have learnt that web users readily buy into the concept of news - where they receive refreshed content each day, or if necessary, throughout the day.
Contact
Do not forget a link with your contact details. These could be bracketed under a 'Help,' 'Contact Us' or 'Further information' section.
This company is not authorised under the Financial Services & Markets Act 2000 but we are able in certain circumstances to offer a limited range of investment services to clients because we are members of the Institute of Chartered Accountants in England & Wales. We can provide these investment services if they are an incidental part of the professional service we have been engaged to provide. We are registered to carry on audit work in the UK and Ireland and details about our registration as practicing members of the ICAEW can be viewed at